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Integrated Marketing Manager

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Marketing
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1801379 Requisition #
TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.



TriNet is looking for an Integrated Marketing Campaign Manager to fuel our demand funnel. In this role you will be responsible for the overall strategy, development, execution and optimization of our integrated account based marketing campaigns. With a focus on lead acquisition, you will collaborate with executive stakeholders and Sales leaders to ensure campaigns are aligned and delivering against our goals. This individual will work to continually innovate and improve the lead generation strategy using email campaigns, direct mail, social, content syndication, and list buys.

The ideal candidate will be results driven, flexible and thrive in a dynamic environment


Responsibilities:

  • Conceptualize, plan and execute highly effective and innovative campaigns that drive lead acquisition.
  • Implement account based marketing strategies, create audience segmentations and profiles that will drive campaign strategies
  • Work cross functionally with product marketing, sales, marketing ops, content and creative team members on campaign strategy, manage reqular check ins, program calibration and 4 quarter planning.
  • Optimize the buyer’s journey from evaluation to conversion, ensuring best in class experience. Uncover what motivates various personas to evaluate and purchase across their lifecycle, guided by data-driven insights.
  • Propose and manage agencies in the development of content assets for use in campaigns, continuous optimization of message, persona and buying cycle
  • Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on budget.
  • Manage lead acquisition, nurture and follow-up; collaborate with MDR, SDR and Sales teams to ensure strong follow-through on sourced leads.
  • Track program results, measure program success, and report metrics via SFDC. Present  findings, actionable insights and recommended improvements to stakeholders and sales teams.
  • Help grow our database and deepen our relationship with current prospects through a broad range of lead nurture campaigns

Qualifications:

  • 8+ years experience in B2B Marketing, preferably in a Demand Generation or Integrated Marketing role.
  • Strong background in campaign development and marketing program execution required. Including lists segmentation, campaign design and reporting.
  • Experience in optimizing marketing programs based on performance data, feedback from sales and understanding of the business
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution.
  • Proficiency in Salesforce.com reports and Eloqua capabilities
  • Experience building collaborative relations with Sales team
  • Creative thinker, self-starter, able to work both independently and with cross-functional teams
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
  • Excellent written and verbal communication skills
  • BA / BS in Marketing or equivalent working experience, Masters a plus.

 




Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact a company manager, a company officer or a TriNet HR representative to request such an accommodation.

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